Workshop on Google Ads (Ad-Words) Training Program: Growing your business with Google Ad

Program overview:

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.

Google Ads is a great way for business owners and managers to get their website to appear at the top of Google Search Results. They operate on a PPC (Pay per Click) model, which means each time an Ad is clicked on the account will be charged a fee. 

This 2 days Google Ads course will give participants a good understanding of how Google Ads works and provide a clear, hands-on, demonstration of how to set up campaigns and write effective Ads.

For whom:

This program is designed for SME owners, entrepreneurs, marketing managers, digital marketers, social media marketers, freelance marketers and any person that find the program relevant.

Learning objectives:

At the end of the program, participants will be able to:

• explain how Google Ads works;
• set up effective campaigns;
• write effective ads;
• grow online sales, bookings; build mailing list signups with online ads that direct people to their websites;
• increase customer calls with ads that feature your phone number and a click-to-call button;
• get more customers in the door with business ads that help people find your company on the map;
• evaluate PPC campaigns performance and optimize it to the most from the Ads budget; and
• set a budget that works for your business.              

Course Outline:

Day 1Module 1: Google Ads: Overview

• Understanding AdWords and Quality Score
• Structuring your Campaigns and Ad Groups
• Home, Dashboards & Menus
• AdWords Settings
• Google Ads Extensions
• Scheduling & Rotation 

Module 2: Creating and Writing an Effective Ad

• Creating a text ad
• Keyword Analysis
• Bid Strategy & Match Types
• Ad Preview & Diagnostics

Module 3: Optimizing Your Ad for Effectiveness

• Improving Ad Rank
• Ad Words Optimization
• Improving your Quality Score
• Landing page optimization

Day 2 Module 1: Managing Your Ad Conversions

• Ad Words Conversion Tracking
• Using Analytics to Track Conversions
• Conversion Reports and Interpretations
• Automated Conversion Optimization

Module 2: Designing Your Ad Strategy

• Device Targeting
• Bid Adjustments
• Building Custom landing pages
• Other strategies to try

Module 3: Other Ad Types

• Google Shopping / PLAs (Overview)
• Remarketing Option (Overview)
• Display Advertising (Overview)
• Video (YouTube) ads (Overview)
• Useful Ad Words and Training Resources

Training Methodology

Lectures, discussions, exercises, case studies, audio-visual aids will be used to reinforce these teachings/learning methods.