Strategic Management Workshop: The Formulation, Implementation and Control Phases

Program Overview:

Strategic management deals with a set of decisions and actions that result in the design and activation of strategies to achieve the objectives of an organization. This program would provide participants with an overview of the nature, benefits and the alignment of strategy formulation and implementation model, its practical limitations and the advisability of tailoring them to actual business situations.

For whom:

Managers, Middle level Managers, Senior Managers, General Managers and other key-function Staff, who contributes strategically for the organization to excel.

Learning objectives:

At the end of the program, participants will be able to:

• formulate company’s mission, purpose, philosophy   and goals;
• conduct analyses that reflect the company’s internal / external environment using the SWOT analysis;
• identify the most desirable options by evaluating each option in the light of the company’s mission;
• select a set of long-term objectives and grand strategies that would achieve the most desirable options;
• develop short-term objectives and strategies that are compatible with the selected set of long-term objectives and goals; and
• implement strategic choices by means of budgeted resources allocation in matching tasks, people, structure, technologies, and reward system.

Course outline

Day 1: Strategic Management: An overview

• The nature and value of strategic management
• The strategic management process
  • Strategy Formulation
• Defining the company’s mission and social responsibility
• Formulating a policy
• Corporate social responsibility effect on mission statement

Day 2: The Internal / External Environment

• The external environment /the global environment consideration
• The internal environment (SWOT) Analysis
• Value chain analysis

 Day 3: Formulating long-term objectives and grand strategies

• Qualities of long-term objectives (The Balanced scorecard)

• Generic strategies * Grand strategies *Corporate combinations
•  
• Strategic analysis and choice
  • Evaluating and choosing business strategies
  • (Seeking sustained competitive advantage)

Day 4: Strategy Implementation

• Through short-term objectives,

-Functional Tactics, Reward

• System and Employee empowerment
• Implementing Strategy:

-Structure, Leadership and Culture

• Structuring an effective organization
• Strategic Leadership: Embracing change

• Implementation Evaluation: The Balanced Score Card

Day 5: Strategic Control and Continuous Improvement

• Establishing Strategic Control
• The quality imperative:
• Continuous improvement to build customer value.
• Case Studies / Syndicate Discussion

Training Methodology

Lectures, discussions, exercises, case studies, audio-visual aids will be used to reinforce these teaching/learning methods.